The Black Phone
Social Review Technology
Never talk to strangers...except SCPXL's Social Review Technology of course! In collaboration with Universal Pictures, SCPXL was excited to leverage our Social Review Technology for their latest horror film "The Black Phone" starring Ethan Hawke.
During the initial week of the film's screenings, our one of a kind social product created customized video responses in real-time that automatically responded to fans tweeting at the film.
“The Black Phone” was projected to gross just over $10 million during opening weekend, and went on to rake in over $23 million in the US alone. It currently sits at an impressive 84% on Rotten Tomatoes and a 90% audience score, which is incredibly high for a horror film.
The online discourse and engagement once again proved that our Social Review technology allows us to turn the positive words of everyday people into compelling social content and an incredibly effective form of marketing.
- Universal Pictures
- Digital Strategy
- Content Management