Social Media Management
With the departure of the legendary "Judge Judy," CBS needed to retain fans for the classic syndicated show and came to PXL for help with day-to-day social media management. PXL then worked with an extensive library of archival show clips, crafting this content into multiple series’ including daily “tomorrow’s episode” promos, memes, holidays, and it wouldn’t be Judge Judy without her classic "Judyisms."
After launching the first and official Twitter and Instagram accounts for the queen of the TV, PXL's content reached over 24.6M people, including a 1,800% increase in reach on Facebook and took the Instagram page from 0 to over 26K followers in just 6 months alone. Our social accounts generated over 29M engagements, good for a staggering 15% engagement rate on Facebook and over a 5% engagement rate on Instagram and Twitter.
The results spoke for themselves – "Judge Judy" continued to pull in over 7.3 million viewers per episode and repeatedly landed in first place among all syndicated shows. Case dismissed!
- Digital Strategy
- Content Management