Knock At The Cabin
Knock knock... Who’s there? It’s SCPXL’s SocialAmp!
In collaboration with Universal Pictures, SCPXL was excited to leverage our SocialAmp technology for M. Night Shyamalan’s latest horror film “Knock At The Cabin.”
During the initial launch week of the film’s premiere, our proprietary social product created customized video responses in real-time that automatically responded to fans tweeting at the film.
Simultaneously, our moderation team used our custom-built admin panel to review and approve the content.
Our results? 130K impressions and an impressive 4.5% engagement rate. The thriller also went on to dethrone “Avatar: The Way of Water” after its 7th consecutive week at #1.
- Universal Pictures
- Digital Strategy
- Content Management