Queen & Slim
#QueenAndSlimReaction Twitter Bot
Nothing gets fans buzzing like being replied to from a movie's official Twitter account. For Universal's Queen & Slim, we personally replied to over 300 positive reviews from @QueenandSlim! Each tweet received one of three crafted motion graphics that incorporated the users very own review, thanking the fan for their #QueenAndSlimReaction. Over the three week period of pre-screenings, our Twitter Bot Product garnered over 8 million potential impressions with over 40% of our video replies being retweeted throughout the campaign.
- Universal Pictures
- Content Management