The Unbearable Weight of Massive Talent
Social Review Technology

In this day and age there is nothing more impactful for a film or brand's success than word of mouth. That’s where PXL's Social Review Technology comes in; we can instantly amplify authentic affirming messages from fans at scale to increase positive buzz around a release. We are excited to share our latest collaboration leveraging this innovative technology with Lionsgate for the trailer release of The Unbearable Weight of Massive Talent starring Nicolas Cage. The trailer, which debuted in December, received a massive wave of positive reactions on social, to which our product created customized video responses for in real-time. Simultaneously, a moderation team used our custom-built admin panel to review and approve the content to ensure everything looked “PXL perfect". The results were a win-win for both the audience, who got to have their words spotlighted in a custom video shared by the official movie account, as well as the studio, who kick-started the movie’s marketing campaign with a flood of positive fan excitement and word of mouth.

  • Lionsgate
  • Concept
  • Design
  • Copywriting
  • Digital Strategy
  • Development
  • Content Management

Our system marries the audience with the studio using technology. With our automatic video generation, we can produce custom creative assets in seconds. Our team of moderators provides quality assurance that videos are formatted correctly and are appropriate. The audience gets to have their own words broadcast in a shareable video tweeted to them directly by an official movie account. The studio gets a tsunami of positive social messaging before their wide theatrical release. In the end, everyone wins!