Social Review Technology
In collaboration with Fullscreen, we developed a node.js Social Review Technology for the movie Venom that automatically responds to fans who tweeted at #BondWithVenom with a video reply from Venom himself. We coded different responses to fans through analyzing keywords. On the day of the premiere, fans who had used the hashtag and had been active with Venom were direct messaged a link to purchase tickets.
To track success, we created a custom admin panel to track the Social Review Technology's speed and responses. Overall, the Social Review Technology was a huge success; during the first two weeks of the movie being in theaters, the Social Review Technology responded to over 2,000 fans, garnering over 73,000 impressions.
Even better: the campaign went on to win a Bronze Clio for Theatrical Social at the 2019 Entertainment Clio Awards!
- Sony Pictures, in partnership with Fullscreen
- Consumer Insights
How It Worked
October 18, 2018
October 26, 2018
October 17, 2018