Violent Night
Social Review Technology

PXL Social Technology “sleighs” at the box office!

Once again, Studio City PXL was excited to leverage our Social Review Technology for Universal’s latest Christmas themed horror film “Violet Night” starring David Harbour.

For the movie's opening weekend, our one-of-a-kind social technology automatically reimagined positive fan reviews into customized video responses that was then amplified over 20x per post. "Violent Night" debuted at number 2 at the box office, raking in an impressive $13.3 million on its opening weekend.

After all was said and done, our campaign replied to over 800 reviews and generated over 840K impressions! Our social review technology success proves once again that the amplified positive words of everyday people equals box office success.

  • Universal Pictures
  • Concept
  • Design
  • Copywriting
  • Digital Strategy
  • Development
  • Content Management